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Saturday
Oct312009

Etsy's 302 redirect search engine change

If you sell on Etsy, you may be aware that the site has had some challenges when it comes to search engine ranking. Controversy erupted earlier in the year when changes to shop code temporarily caused shops to violate some important search engine rules.

Photo credit: MisterBisson on Flickr

Those mistakes were corrected, and Etsy took the additional step of hiring a search engine optimization (SEO) firm to review its overall search engine strategy.

One of the issues identified by the firm relates to how Etsy creates links to your shop. Until this week, shop URLs were configured as "302 redirects," which search engines interpret as temporary, rather than permanent, pages. 

That was a problem because it kept search engines from recognizing all of your shop's inbound links -- the sites that link to your shop. And that number affects your search engine ranking, called PageRank on Google.

The correction should, over time, give your shop's ranking a better chance of improvement. Of course, you still need quality inbound links to your shop. But be careful -- links from sites that the search engines define as "link farms" can actually lower your ranking.

When you do provide your link to other sites, be sure to use the new URL format of http://www.etsy.com/shop/username.

If you have questions about the change, check out Etsy's FAQs here.

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  • Response
    Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business.

Reader Comments (1)

You must don't worry about PR anymore, especially if your PR lower than 5

November 6, 2009 | Unregistered Commentergoldsmith
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